World Branding Forum

Read Time:1 Minute, 39 Second

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Smirnoff Drives Non-GMO Hype with Ted Danson

Joshua Hughes

October 10, 2018October 10, 2018

Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...

Read Time:1 Minute, 19 Second

Branding Featured News Videos

Marriott Shares Stories from Five Continents

Olivia Pearce

October 10, 2018October 17, 2018

Marriott has a new push which focuses on its three collection brands: The Luxury Collection, Autograph Collection, and Tribute Portfolio. Marriott has debuted a global...

Read Time:1 Minute, 47 Second

Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...