Marketing Archives | World Branding Forum

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Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to...

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Snapchat offers longer ad time on platform

Thomas Ng

September 25, 2019September 25, 2019

Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with...

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Featured Marketing News

Lego launches ‘Rebuild the world’ campaign

Joshua Hughes

September 18, 2019September 18, 2019

Lego, a global toy brand and five-time winner of the World Branding Awards, has launched their first global marketing campaign in 30 years named 'Rebuild the...

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Featured Marketing News Technology

Duolingo launches first ever ad campaign

Thomas Ng

September 17, 2019September 18, 2019

The language learning app Duolingo has launched its first-ever marketing campaign. The launch comes following the appointment of the first and only UK employee Colin...

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Featured Marketing News

Eurostar – You See More When You Don’t Fly

Joshua Hughes

September 16, 2019September 18, 2019

Eurostar has launched a new campaign to move away from generic travel advertising. In the latest campaign, the key message is ‘You see more when...

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Advertising Featured Marketing News

William Hill takes a new approach to marketing

Anisha Kapoor

September 16, 2019October 23, 2019

In their latest campaign, William Hill is promoting the social side of gambling, to entice a new wave of customers. Working with the agency 72and...

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Advertising Featured Marketing News

Oral-B partner with Channel 4

Joshua Hughes

September 13, 2019September 13, 2019

Oral-B and Channel 4 have come together for a new campaign to show people how much plaque they have after brushing with a manual toothbrush....

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Featured Marketing News

Tesco brings back Supermarket Sweep

Joshua Hughes

September 10, 2019September 10, 2019

Tesco is sponsoring the comeback of the much loved TV show Supermarket Sweep. The original show was presented by Dale Winton, who sadly passed away...

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Advertising Featured Marketing News

Cadbury remove words from packaging

Joshua Hughes

September 9, 2019September 10, 2019

Cadbury have removed words from packaging in partnership with Age UK to highlight loneliness amongst the older generation. Alongside the move comes a campaign featuring...

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Campaigns Featured Marketing News

Hyundai US markets new Palisade as perfect SUV for the family

Olivia Pearce

September 5, 2019

Hyundai: Four new US TV spots highlight how brand's new eight-passenger flagship SUV make driving better, no matter how you family In the US marketing...

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Featured Marketing News

Kallø Rice Cake London pop up

Anisha Kapoor

August 30, 2019August 30, 2019

Kallø Rice Cakes are hosting a pop up shop in Queensway in London to show how versatile their rice cakes are. From a full English...

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Campaigns Featured News Technology

Audi UK debunks common electric vehicles myths

Thomas Ng

August 28, 2019

Audi UK teams up with Georgie Barrat and Ortis Deley on ‘e-tron Charge Ahead’, a new social media campaign which aims to tackle widespread consumer...