The North Face, the outdoor clothing specialist have launched a new range of clothing made from Futurelight, their new fabric.
The fabric promises a more breathable waterproof, replacing Gore-Tex. Made through a process called ‘nanospinning’ the fabric will even dry out in a wet bag made of the same material. It also addresses the age old issue of multiple seasons in one day, being breathable, waterproof and quick-drying.
In their new marketing push which focuses on this new product line telling the story of the 51 year old brand, the company will also be introducing lifetime warranty on all it’s product, serving to be a sustainable brand whose products last a lifetime.