Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to remind people of their love of shopping, against the rising tide on online retail.
The new campaign saw 3 million brochures inserted into newspapers and publications such as The Sunday Times Style and Metro earlier this month.
With this next stage of the campaign, Debenhams have recruited celebrities including David James, a Strictly Come Dancing contestant, Love Island-er Curtis Pritchard and former Welsh rugby star and World Cup commentator Jamie Roberts. With these famous male faces, the retailer is placing menswear as part of the centre of this campaign, in a bid to gain new customers.
Director of marketing operations, Jane Exon commented: “Debenhams is coming out fighting this season and our bold new campaign shows we have plenty to be loud and proud about.
“To entice customers to ‘Do a Bit of Debenhams’, we’ve got lots of new and exciting product like our brand new Kley womenswear range, which has had an unprecedented response from the fashion press; our revamped menswear offer; and we’ll soon be launching a skincare guarantee that will give beauty customers a bit of peace of mind. This campaign gives our customers a peek into what they can expect in the run up to Christmas, and showcases the energy and ideas from across the business.”