Launches Archives | World Branding Forum

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The new release is available for a limited period at participating restaurants nationwide. The promotion is a twist on an old classic Expanding on its...

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Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...

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Featured Marketing News

Hyatt Centric Breaks New Ground with Expansion

Anisha Kapoor

January 26, 2016January 27, 2016

This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States Hyatt Hotels has...

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Branding Featured News

Starwood’s St. Regis Heads to The Palm in Dubai

Deborah Joy Peter

January 25, 2016January 25, 2016

The property will feature as a 52-storey hotel offering 289 rooms and suites spanning the first 18 floors and 504 luxury apartments Starwood Hotels &...

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Branding Campaigns Featured News

CoverGirl Jazzes Up with Zendaya’s Ambassadorship

Olivia Pearce

January 22, 2016January 22, 2016

In the summer, she will be the face of the brand’s cornerstone collection—its line of Clean products as well as a new mascara variant CoverGirl, under Procter...

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Advertising Featured News Videos

Stella Artois Toasts to Matt Damon’s Water.org Deal

Olivia Pearce

January 21, 2016January 23, 2016

The push aims to drive awareness surrounding the global water crisis which affects 663 million people worldwide Stella Artois has partnered with Water.org and its...

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Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...

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Branding Design Featured News

Mabes London Hits the Beach with Brand Debut

Olivia Pearce

January 19, 2016January 19, 2016

The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...

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Branding Campaigns Featured News Videos

Virgin Hotels Heads to Chicago Campaign-Ready

Thomas Ng

January 18, 2016January 19, 2016

Supporting the debut, the brand has rolled out a series of six animated videos based on cleverly-written online reviews from guests Hospitality group, Virgin Hotels, has launched its...

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Advertising Featured News Videos

Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

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Branding Campaigns Featured News Videos

Holland America Line Debuts New Koningsdam Spot

Olivia Pearce

January 12, 2016January 13, 2016

The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

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Branding Featured News

DoubleTree North Charleston Opens at Convention Centre

Deborah Joy Peter

January 12, 2016January 12, 2016

Previously Holiday Inn, the property has undergone a $4 million facelift and is owned by Lowcountry Hotels DoubleTree by Hilton has initiated the roll-out of its...