Launches Archives | World Branding Forum

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A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Advertising Featured Marketing News

Nissan Goes Full Throttle with Reimagined Titan

Joshua Hughes

February 12, 2016February 12, 2016

The carmaker will now focus on the upcoming Canton-assembled standard half-ton version from the same product line While Nissan has just rolled out its new...

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Advertising Campaigns Featured News Videos

Lexus Debuts RX via Immersive Theatre and Law

Joshua Hughes

February 11, 2016February 11, 2016

Celebrating the luxury credentials of the vehicle, the one-night special was inspired by elements depicted in the SUV’s new spot Lexus has unveiled the all-new RX,...

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Branding Featured News

Ford and BraunAbility Debut World’s First Wheelchair Accessible SUV

Olivia Pearce

February 10, 2016February 10, 2016

The world’s first of its kind, users of the revamped classic can now drive the vehicle from a wheelchair or ride as a passenger Ford...

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Advertising Featured Industry News

WPP Sets Up Africa Academy in Johannesburg

Deborah Joy Peter

February 10, 2016February 10, 2016

The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

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Advertising Featured News Videos

Coca-Cola Unleashes Marvel Superpowers with Coke Mini

Joshua Hughes

February 9, 2016February 9, 2016

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

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Branding Featured News

British Airways Scales Up with Stansted Flights

Olivia Pearce

February 9, 2016February 9, 2016

From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

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Advertising Featured News

Carl’s Jr. Takes Signature Burgers Down Under

Joshua Hughes

February 5, 2016February 5, 2016

The chain’s Bateau Bay launch signals the brand’s official entry into Australia and marks the arrival of more stores in New South Wales Carl’s Jr....

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Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Deborah Joy Peter

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Branding Featured News

Columbia Hits the Ground Running with Montrail

Olivia Pearce

February 4, 2016February 4, 2016

From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...