This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States
Hyatt Hotels has begun the expansion of its Hyatt Centric line, with the brand’s first two international properties slated to debut in Montevideo and Tokyo during mid-2016. Meanwhile, three additional locations will launch in the United States to include California, Utah, and Texas.
In Uruguay, the 178-room hotel is being raised as a waterfront spot situated in the Pocitos neighborhood, on the River Plate, and along the Rambla Republica del Peru. It will be in close proximity to the business district and tourist sites such as the Ciudad Vieja, World Trade Center, and Montevideo Shopping Center.
Meanwhile, the Japan-based destination will be the first Hyatt Centric hotel in Asia Pacific. The 164-room hotel will be located in Ginza, the luxury fashion and entertainment capital of the city on Namiki-Dori. The property is set to occupy the top 10 floors of a 12-story commercial building known as the Ginza Asahi.
“The Hyatt Centric brand is created for millennial-minded travellers set on authentic local encounters in the centre of the destination. Each aspect of our experience delivers on the brand’s commitment to ensuring our guests have everything that inspires them to explore,” said Sandra Cordova Micek, Global SVP of Brands at Hyatt.
The three U.S. branches were chosen based on their sought-after locations and unique designs which reflect the hotels’ surroundings and local flair. They are the Hyatt Centric The Pike Long Beach (California), Hyatt Centric Park City (Utah), and Hyatt Centric The Woodlands (Texas).
The vision for the group’s hotels is to collaborate with regional food and beverage partners to provide patrons and locals alike with cuisine crafted by in-demand chefs. Additionally, the brand will introduce high-quality amenities such as salon-quality hair dryers, soft hooded bathrobes, and renowned bath products.