The push aims to drive awareness surrounding the global water crisis which affects 663 million people worldwide
Stella Artois has partnered with Water.org and its Co-Founders, Matt Damon and Gary White, on their second ‘Buy a Lady a Drink‘ campaign. The push aims to drive awareness surrounding the global water crisis which affects 663 million people worldwide who lack access to clean water.
It also calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all. The exercise was first launched in 2015 to utilise the brand’s global footprint to help positively impact the important issue. Water has played an important role in marque’s 600-year heritage.
“Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s Buy a Lady a Drink campaign helps us tell this story – and gives consumers the chance to help us change it,” said Damon
It is an essential ingredient in the brew today. Last year, the campaign focused on women’s long journeys for clean water. In 2016, it showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“Water.org is committed to making clean water accessible so everyone in the world has the opportunity to prosper. We’re proud to partner with Stella Artois again this year to help us change more futures around the globe,” said Water.org Co-Founder and CEO, Gary White.
As part of the initiative, consumers are invited to join the effort by purchasing one of three new exclusive, limited-edition chalices. For every limited-edition piece, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.