Branding Archives | World Branding Forum

Read Time:1 Minute, 46 Second

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

Read Time:1 Minute, 20 Second

Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

Read Time:1 Minute, 6 Second

Branding Featured News

Carl’s Jr. Flips Burgers and Talks Turkey

Joshua Hughes

December 30, 2015December 30, 2015

The new releases are available on a toasted wheat bun or as a lettuce wrap, with each variant not exceeding 500 calories per serving Carl’s...

Read Time:2 Minute, 0 Second

Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...

Read Time:1 Minute, 2 Second

Branding Featured News Technology

Gym Aesthetics Works Out Deal with Gymwatch

Joshua Hughes

December 29, 2015December 29, 2015

The tie-up will see both brands co-market and sell sporting-themed apparel, trackers, apps, and online training programmes Fashion designer, Gym Aesthetics has forged a partnership...

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News Videos

First Class Watches Extends Digital Presence to TV

Olivia Pearce

December 28, 2015December 28, 2015

Launched across screens nationwide, the push centres around holiday gifts shoppers and will continue on into the January sale period UK watch website, First Class...

Read Time:1 Minute, 8 Second

Advertising Featured Marketing News

British Airways Launches Holidays with World Sale

Deborah Joy Peter

December 25, 2015December 25, 2015

The promotion features discounts beginning with flights originating in Heathrow and Gatwick, and includes new overseas routes British Airways has launched its ‘World Sale’ marketing...

Read Time:1 Minute, 17 Second

Branding Campaigns Featured News Videos

TAP Elevates Christmas with New Jingle Bell High

Olivia Pearce

December 25, 2015December 25, 2015

The video went viral upon launch, garnering more than 240,000 views and an organic reach of 1.2 million Facebook impressions Portuguese airline, TAP, recently rolled out...

Read Time:1 Minute, 25 Second

Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

Read Time:1 Minute, 34 Second

Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...

Read Time:1 Minute, 24 Second

Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

Read Time:1 Minute, 39 Second

Branding Design Featured News

SGK Appoints Business Development Lead for Americas

Joshua Hughes

December 22, 2015December 22, 2015

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...