Brand Expansion Archives | World Branding Forum

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It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe Infiniti Motor Company has...

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Branding News

Johnny Rockets Splits the Expansion Pie Three Ways

Deborah Joy Peter

October 26, 2015March 22, 2016

The food giant is set to penetrate three new markets including Italy, Paraguay, and Canada across which 49 new outlets will feature American-based fast food...

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Branding Featured News

Worldhotels Checks The Lalit in to India

Deborah Joy Peter

October 23, 2015October 23, 2015

The four locations aim to illuminate bespoke experiences which complement the local charms encapsulated throughout each property Solidifying its Asia Pacific expansion, Worldhotels, has added...

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Branding Featured News

W Hotels Worldwide Lands on the Shores of Amsterdam

Deborah Joy Peter

October 22, 2015March 22, 2016

The brand has premiered in the Netherlands with the doors of W Amsterdam now open for business W Hotels Worldwide, which is part of Starwood...

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Branding Featured News

Agua Drinks to Expansion with Horizons Ventures Tie-Up

Deborah Joy Peter

October 19, 2015October 19, 2015

The collaboration is set to kick-start the brand’s expansion plans as well as widen its global distribution footprint, beginning in Asia In an effort to...

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Branding Featured News

Ritz-Carlton to Dip Toes into Sand at Mexico City

Thomas Ng

October 14, 2015October 14, 2015

The hospitality juggernaut’s upcoming launch into Mexico represents the marque’s entry into one of the region’s most prominent cities The Ritz-Carlton Hotel Company is slated...

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Branding Featured News

Hilton Takes Expansion Tour to London’s Bankside

Olivia Pearce

October 9, 2015October 9, 2015

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Branding Featured News Videos

Madewell Expands Global Footprint from Three to 100 Countries

Thomas Ng

September 18, 2015September 18, 2015

The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...

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Branding Featured News

Marriott Checks In to South Africa for Expansion Pleasure

Olivia Pearce

September 15, 2015September 15, 2015

Its increased South African presence captures the partnership with The Amdec Group and Marriott's targeted focus on two new properties and Protea brands Marriott International has...

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Featured Industry News

Carl’s Jr. Enters India Market; Opens First Restaurant

Anisha Kapoor

August 10, 2015

New Delhi-based Carl’s Jr. will showcase vegetarian menu options, beer on tap and a soft beverages bar Carl’s Jr., the premium American burger chain, has...