The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali, Kenya, and Tanzania
In an effort to increase its market penetration across the region, Starwood Hotels & Resorts Worldwide, has kick-started its rigorous expansion in Africa and the Indian Ocean. With the growth of its luxury, upper-upscale, and mid-market brands, the hotel chain will grow its portfolio by more than 50 percent in the next five years.
Already owning a strong footprint and a robust pipeline of 20 hotels under development over the said landscape, Starwood has more than 50 hotels operating, with nine out of its 10 compelling lifestyle brands flying their flag in the region.
In line with the move, the hospitality behemoth has announced seven new property deals. With the latest signings, Starwood will further build its position in Nigeria and Egypt, increase its presence in Senegal, and enter new markets such as Mali, Kenya, and Tanzania.
These include W Sharm El Sheikh and The Residences at W Sharm El Sheikh (Egypt), Sheraton Bamako (Mali), The Westin Abuja and Residences (Nigeria), Four Points by Sheraton Abuja and Residences (Nigeria), Four Points by Sheraton Nairobi Airport (Kenya), Aloft Dakar (Senegal), and Element Oyster Bay Dar es Salaam (Tanzania).
“The momentum of growth we are seeing in Africa today is unprecedented. It is a reiteration of the trust our owners have in us, the power of our distinct lifestyle brands and the strength of our global distribution and award-winning loyalty programme,” said Michael Wale, President of Starwood, Europe, Africa, and Middle East.
“Africa is a market with huge potential. With economic growth, a rising middle class and rapid urbanisation, the demand for travel and quality lodging will continue to grow and provide us with a significant opportunity to grow our brands and play our part in supporting many emerging markets across the continent.”