Hindustan Unilever Limited (HUL) acquires Minimalist, a premium actives-led beauty brand, boosting its Beauty & Wellbeing portfolio to tap into evolving, high-growth demand spaces.
CeraVe, the #1 dermatologist-recommended skincare brand in the United States and the undisputed skincare champion loved by dermatologists and consumers alike, is thrilled to announce its highly anticipated foray into haircare.
Huda Beauty is considering selling a part or all of its perfume line Kayali to fund the buyout of TSG Consumer Partners’ minority stake.
E.l.f. Beauty has expanded its collaboration with Roblox to pioneer real-world commerce on the platform. Supported by Walmart, this initiative features a virtual kiosk in the E.l.f. Up! experience, offering limited-edition physical products and digital items. The move highlights E.l.f.’s commitment to cruelty-free beauty and innovative social commerce, engaging their vibrant Roblox community.
