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Branding

YSL Beauté and Kaia Gerber Hit the Road

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Branding

L’Oréal Begins Search for 2019 Women of Worth

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Advertising

SK-II Casts James Corden in Bare Skin Chat

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Campaigns

Elizabeth Arden Gets its March On in Pink Punch

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Campaigns

Bobbi Brown Cosmetics Celebrates Confidence

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Marketing

Lancôme Adds Zendaya to Elite Talent Lineup

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Campaigns

Revlon Launches PhotoReady Candid with Four

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Advertising

Luxe Brands and Nicki Minaj Release Queen

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Campaigns

L’Occitane Inspires Women with #NoFilterNeeded

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Branding

Covergirl Signs Sangita Patel for Simply Ageless

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Campaigns

Marc Jacobs Adds Irina Shayk to Beauty Lineup

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Branding

Procter & Gamble Grows with Walker & Company

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Lacoste’s Emotional “Crocodile Inside” Campaign

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Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.
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