adidas Archives | World Branding Forum

Read Time:1 Minute, 45 Second

Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an...

Read Time:5 Minute, 8 Second

General News

Adidas Faces Loss, Eyes Rebound in Revenue Growth by 2024

Nurul Rustam

March 14, 2024

In 2023, Adidas experienced stagnant currency-neutral revenues compared to the previous year, while in terms of euros, revenues decreased by 5% to €21.4 billion. The...

Read Time:2 Minute, 39 Second

Advertising Featured Marketing

2024’s Sneaker Trends Merging Functionality & Fashion for Ultimate Style

Jordan

January 24, 2024June 3, 2024

Here are the top 7 sneaker trends that define style in 2024. It helps enhance our daily experience by offering a harmonious blend of function and fashion.

Read Time:1 Minute, 47 Second

Advertising Design Featured General News Sport

Anthony Edwards Debuts His First Adidas AE 1 Iconic Sneaker

Maheen Fatima

December 8, 2023

While setting a new hype, this German sportswear manufacturer, Adidas, disrupts the basketball sneaker landscape by unveiling its iconic Adidas AE 1 sneaker. Excitingly, this...

Read Time:3 Minute, 1 Second

Campaigns Featured Industry News

Adidas Yeezy Slides “Salt” Revealing in 2024

Maheen Fatima

November 14, 2023

Adidas Yeezy Slides "Salt" is all set to Grace Sneaker Shelves in 2024! The Adidas Yeezy Slides "Salt" draws to a close in 2023. The...

Read Time:1 Minute, 53 Second

Branding Design Featured General Marketing News

adidas Y-3 Reveals Fall/Winter Chapter 3 Collection

Maheen Fatima

August 7, 2023

adidas Y-3 has revealed its stellar Chapter 3 collection, keeping abreast of its conceptual drive. While exploring these athletic silhouettes, one can look at them...

Read Time:1 Minute, 42 Second

Branding Campaigns Featured Marketing Sport Videos

Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign

Ashley Ooi

July 21, 2023

Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

Read Time:1 Minute, 24 Second

Advertising Branding Featured General News

Adidas and Prada Joint Venture on Football Boot Collection

Maheen Fatima

May 25, 2023May 25, 2023

Addidas' high performance and Prada's unique designs combine to yield an exclusive football boot collection. This year, these two sportswear and Italian luxury houses showcase...

Read Time:1 Minute, 48 Second

Campaigns Featured Marketing News

Adidas announces a new international partnership with Peloton

Joshua Hughes

March 23, 2021March 23, 2021

Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves...

Read Time:2 Minute, 7 Second

Design Featured News

Adidas and the LEGO Group embark on a multi-year partnership

Eliza Jane

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...

Read Time:2 Minute, 55 Second

Campaigns Featured News

Adidas aims to drive positive change in and through football

Eliza Jane

October 8, 2020

The Adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower...

Read Time:1 Minute, 51 Second

Branding Featured News Technology

Adidas announces the launch of its new app ‘CONFIRMED’

Thomas Ng

September 7, 2020

Created as a new hub for Adidas, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling Throughout its history, Adidas...