World Branding Forum

Read Time:2 Minute, 34 Second

Fans and consumers can now say goodbye to the old Meow Mix jingle. In its place, is a new iteration featuring dancing cats and JC...

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Advertising Branding Featured General News

Selena Gomez’s Rare Beauty Blush Hits Booming Revenue of $70M a Year

Maheen Fatima

July 21, 2023

Selena Gomez's Rare Beauty Blush is on pace to triple the brand's net gain in 2023 after its clanging net revenue of $70 million in the previous...

Read Time:4 Minute, 54 Second

Campaigns Featured News Pet Press Release

Petcare Leader, Hartz, and Agency of Record, Cutwater, Protect Furry Friends From Outdoor Pests in Unconditional Love Campaign

WBF

June 20, 2023August 20, 2024

Leading petcare brand Hartz and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have partnered together to...

Read Time:1 Minute, 41 Second

Advertising Featured Marketing News

Elf Cosmetics and American Eagle Pair for a Denim-Inspired Collection

Maheen Fatima

March 29, 2023April 3, 2023

Elf Cosmetics and American Eagle Outfitters are ready to launch their makeup and skincare products. This cross-industry collaboration for the Gen Z audience has already...

Read Time:1 Minute, 38 Second

Branding Featured News

Kylash: Kylie Cosmetics Label Launch Its First Ever Mascara

Maheen Fatima

March 28, 2023

"Our first ever mascara," posted Kylie Jenner in an Instagram post. Kylie cosmetics is all set to launch Kylash Volume Mascara on April 6. According...

Read Time:1 Minute, 38 Second

Advertising Featured News

American Idol Contestant Accused Katy Perry for Mom Shaming

Maheen Fatima

March 25, 2023

Recently, at American Idol season 31 of 2023, Katy Perry was accused of mom-shaming a contestant. American Idol contestant called it a hurtful incident. At...

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Branding Featured Industry News

Chatgpt 4 Is Coming Next Week – More Powerful AI Tool with Trillions of Parameters

Maheen Fatima

March 14, 2023March 16, 2023

ChatGPT is again in the spotlight as its 4.0 version is coming to landscape soon. However, GPT-4 launch date is not confirmed yet. Most probably,...

Read Time:1 Minute, 45 Second

Advertising Featured Industry News

Here’s What Actually Went Between Selena, Kylie, and Hailey

Maheen Fatima

March 1, 2023March 16, 2023

On February 22, Selena posted a Tiktok video, now-deleted, showing her laminated eyebrows. The video highlights that Selena eyebrow lamination had gone wrong. She...

Read Time:5 Minute, 25 Second

Branding Campaigns News Press Release Public Relations

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Ashley Ooi

September 22, 2022June 23, 2023

Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...

Read Time:2 Minute, 14 Second

Featured General News

Cadbury Calls on Virtual Heist

Olivia Pearce

July 29, 2022July 29, 2022

The heist of a lifetime is about to happen in the UK. Cadbury and VCCP London have locked Wispa Gold Salted Caramel bars away in...

Read Time:3 Minute, 16 Second

News Press Release Public Relations

Calbee’s Newly Rebranded Harvest Snaps Appoints Cutwater as Digital Creative Agency of Record

Ashley Ooi

June 22, 2022June 23, 2023

Agency naming reinforces major brand transformation as well as signals digital and social overhaul Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of...

Read Time:7 Minute, 26 Second

Branding Campaigns News Press Release Public Relations

Newly Rebranded Discover Boating and Agency of Record, Cutwater, Honor Next Generation of Boaters

Ashley Ooi

April 26, 2022June 23, 2023

Debut campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water Discover Boating, powered by the National...