“Our first ever mascara,” posted Kylie Jenner in an Instagram post. Kylie cosmetics is all set to launch Kylash Volume Mascara on April 6.
According to Kylie‘s makeup, the thick lashes create a shadowy, enigmatic look for the eyes that highlights the upcoming mascara. However, the “Kylash” mascara’s formula, and packaging, are unknown to us. But, at this moment, we may presume that it is meant for teenage girls who enjoy having length and volume with mascara.
Kylie Cosmetics’ unique lip kits were the brand’s center of attention when Kylie Jenner launched the cosmetics industry in 2014. Since then, the brand has expanded its offerings beyond lips to cheeks, eyes, and even skincare. Following this, Kylash mascara is the next cosmetic in KarJenner’s line-up.
Mascara, flexible, lightweight product that uses microscopic threads to individually coat each lash. Also, it contains nourishing elements like Provitamin B5 and Biotin Tripeptide-1 to nourish your lashes while you wear them everyday.
This 25-year-old enterpreneur gives us a great view of voluminous lashes in her video. Kylie, mother to Stormi and Aire, claims that this mascara is water and smudge-resistant.
This week, Colourpop, a cosmetic line created by Seed Beauty, has also launched its first-ever mascara.
Some customers even claimed that the wand and consistency resembled the limited-edition mascara that Kim Kardashian‘s KKW Beauty unveiled last month. Even though their products manufacturing lab is same, KKW and Kylie Cosmetics have long argued about their formula. According to them, their mascaras are different from those of Colourpop’s and reasonably good.
Let’s “stay tuned for all the details” like Kylie captioned her post. We hope that this product contains intensely dark pigment to give a glossy and dramatic varnish look.