World Branding Forum

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In recent years, TikTok has emerged as a powerhouse in social media, captivating audiences with its bite-sized videos and viral content. While initially known for...

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Branding Campaigns Featured General

Burberry Paints Harrods in Their New Signature ‘Knight Blue’

Nurul Rustam

February 6, 2024

Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Industry News

Zardun Ushers in a New Era of Luxury Ecotourism in Saudi Arabia

Jordan

January 29, 2024June 3, 2024

Saudi Arabia marks a significant leap forward in luxury ecotourism with the announcement of Zardun, an exclusive sanctuary resort developed by NEOM.

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Marketing News

Penguin Random House Secures Global Distribution Rights for Wattpad WEBTOON

Jordan

January 26, 2024June 3, 2024

Penguin Random House Publisher Services has revealed a multi-year sales and distribution agreement with Wattpad WEBTOON Book Group effective on 1 September 2024.

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Branding Featured General Marketing

What is Ethical Consumerism and How it Influences Your Brand

Jordan

January 22, 2024June 3, 2024

Influenced by technological advancements, global socio-economic shifts, and a re-evaluation of shared values, ethical consumerism within the consumer landscape is evolving.

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Branding Campaigns Featured General News

Cav Empt Unveils a Dystopian Vision in Their SS24 Collection Return

Maheen Fatima

January 18, 2024

Cav Empt, the innovative fashion label helmed by design maestros Sk8thing and Toby Feltwell, marked its 13th year with its Spring/Summer 2024 collection unveiling. Renowned...

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Advertising Branding Featured Industry News

Nike Outshines John Lewis as UK’s Top Online Brand

Maheen Fatima

January 16, 2024

In recent data analysis by Salience Search Marketing, Nike has emerged as the predominant brand in the e-commerce sector. Further, it is overtaking the stalwart...

Advertising Campaigns Featured News

Florence’s Artful Tribute to ‘Salvatore Ferragamo 1898-1960’ Legacy

Maheen Fatima

January 15, 2024January 15, 2024

While celebrating the centenary of Salvatore Ferragamo renowned Hollywood storefront, the designer's normative brand has unveiled a preview exhibition at the Museo Ferragamo in Florence. ...

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Advertising Branding Design Featured News

The Return of the Air Jordan 11 ‘Columbia’ Sparks Rumors

Maheen Fatima

January 14, 2024

Sneaker lovers are eagerly describing their course for the foreseeing release of the Air Jordan 11 in 2024, with early leaks and rumors fueling excitement...

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Branding General

4 Ways to Strengthen Your Vegan Brand in Today’s Market

Jordan

January 11, 2024January 11, 2024

The vegan industry is no longer a niche market; it's no longer reserved for animal rights activists or considered to be for some elite groups....

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Advertising Branding Featured News Technology

EcoFlow Glacier: The Ultimate Dual-zone Ice-Making Machine

Maheen Fatima

January 11, 2024

The EcoFlow Glacier emerges as a game-changer for outdoor enthusiasts. Mainly, it targets RV and boat owners or anyone seeking modern comforts amidst nature's vastness. ...

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Advertising General

FitFlop Establishes Its Largest Middle Eastern Store

Nurul Rustam

January 11, 2024January 11, 2024

FitFlop, a UK-based ergonomic and wellness footwear business, is expanding internationally in key strategic regions with the inauguration of its largest retail location in the...