New Book Release: “Identity Marketing” Unlocks the Secret to Brand Loyalty
Veteran marketer and international keynote speaker Veronica Romney has released her first book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). This groundbreaking book introduces a revolutionary four-step framework, The Identity Code™, to transform how businesses engage, stand out in saturated markets, and create a legendary brand.
Bulova Releases New Collection of Colourful Ceramic Watches
Celebrating the vibrancy of marine life while making luxury accessible.” Discover the Bulova Snorkel collection, a playful and affordable range of ocean-inspired watches.
Rosé Stars in Skims Valentine’s Day 2025 Campaign
K-Pop sensation Rosé is the face of Skims’ romantic new Valentine’s Day campaign. The singer stuns in the brand’s latest collection of loungewear, lingerie, and sleepwear, just in time for the season of love.
Satou Sabally Joins Adidas Basketball Family
Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.
Sheraton Jumeirah Beach The Perfect Family Escape
Discover a world of family fun at Sheraton Jumeirah Beach Resort. From exciting adventures to relaxing moments, unforgettable memories await.
7 Luxury Brands Celebrate the Year of Snake
The Year of the Snake holds deep cultural significance in many Asian societies. Explore how luxury brands are paying homage to this tradition with captivating fashion campaigns that blend cultural symbolism with contemporary design. Discover the unique interpretations of the snake motif across a range of collections.
Hindustan Unilever Acquires Premium Beauty Brand Minimalist
Hindustan Unilever Limited (HUL) acquires Minimalist, a premium actives-led beauty brand, boosting its Beauty & Wellbeing portfolio to tap into evolving, high-growth demand spaces.
Adidas Partners with Mercedes-AMG Petronas in Formula 1
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance in the sport.
Jacquemus Back in Paris, Powered by Apple
Jacquemus is shaking up the fashion world with a bold new approach to runway photography. In collaboration with Apple, the brand will capture its Fall 2025 show exclusively on iPhones, demonstrating the power of mobile technology to redefine the fashion experience.
Dr. Martens Celebrates Lunar New Year with a Slithery Snake Collection
Celebrate the Year of the Snake with the Dr. Martens Lunar New Year 2025 collection. This limited-edition drop features iconic footwear and accessories adorned with snake-inspired details, perfect for ushering in good fortune and celebrating the new year in style.
Reebok Diversifies with Expansion into Golf
Reebok is teeing off in golf! The iconic sportswear brand has announced a partnership with Sports Casuals International to expand its presence in the golf market. Expect to see a new line of performance apparel and footwear designed for both on-course play and everyday wear.
