World Branding Forum

Read Time:4 Minute, 13 Second

Taking learnings from Bauer medical-grade face shields, the company will launch a new product lineup to help hockey return safely and as a daily safeguard...

Read Time:2 Minute, 57 Second

Campaigns Featured Marketing News

Bauer Launches Campaign to Advance Women’s Hockey

Anisha Kapoor

October 23, 2017October 23, 2017

Bauer initiative kicks-off with Canada-US series and a chance to meet these athletes at a game, featuring top athletes Hilary Knight and Marie-Philip Poulin Bauer...

Read Time:56 Second

Advertising Featured News Videos

Bauer Hockey Runs Aim for Greatness Global Push

Joshua Hughes

December 1, 2016December 1, 2016

The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

Read Time:1 Minute, 55 Second

Featured Marketing News

Bauer Hockey Opens “Own The Moment” Hockey Retail Experience

Joshua Hughes

August 17, 2015August 17, 2015

Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...

Read Time:1 Minute, 47 Second

Fashion News

Reebok Smartglasses Step into the Future with New Channel Launch

Jordan

July 21, 2025

Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses, available today on the Reebok mobile app, and on Reebok.com on August 1.

Read Time:2 Minute, 12 Second

News Tech

New Barbie Phone Aims to Break Smartphone Addiction

Nurul Rustam

August 30, 2024August 30, 2024

Escape the digital overload with the new Barbie phone. This retro-inspired device offers a minimalist design, essential features, and a focus on well-being, making it the perfect choice for a digital detox.

Read Time:2 Minute, 10 Second

Fashion General News

Michael Kors Launches First AI-Powered Shopping Assistant by Mastercard

Nurul Rustam

June 11, 2024June 11, 2024

Michael Kors stands as the pioneer among retailers in adopting Dynamic Yield's next-generation customer assistant, a subsidiary of Mastercard. The luxury brand is rolling out...

Read Time:1 Minute, 46 Second

Industry Marketing

Lagardère Sports And Entertainment Launches Lagardère Plus

Anisha Kapoor

October 16, 2017October 16, 2017

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing Lagardère Sports and Entertainment has launched...

Read Time:3 Minute, 40 Second

Advertising Featured News Videos

Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

February 14, 2017February 14, 2017

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

Read Time:1 Minute, 30 Second

Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...

Read Time:2 Minute, 13 Second

News Technology

WPP-Adobe Marketing Technology Partnership Sees Next Level Elevation

Thomas Ng

September 9, 2015

The expanded strategic partnership now entails a coalition of specialist WPP agencies dubbed the WPP-Adobe Alliance WPP, the world’s largest communications services group, has announced the...

Read Time:5 Minute, 54 Second

Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...