Lagardère Sports And Entertainment Launches Lagardère Plus

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing

Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus. It will add new strategic, creative, digital and analytics capabilities and move beyond Lagardère Sports and Entertainment’s long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds.

“From sports, music and entertainment, to culinary and cause marketing, Lagardère Plus will help brands and properties get the attention they need in a distracted world. As media fragmentation affects many of the marketing channels that CMOs have relied on for decades, partnership marketing becomes absolutely vital for brands to connect with their audiences. Lagardère Plus combines global expertise and experience with highly knowledgeable local teams to deliver exceptional results,” said Andrew Georgiou, Chief Executive Officer, Lagardère Sports and Entertainment.

With established offices in Berlin, Dallas, Frankfurt, Hamburg, Hong Kong, London, Manchester, Munich, New York, Paris, Singapore, Shanghai, and Tokyo, Lagardère Plus comes to market with a roster of blue-chip clients who are highly active in the partnership marketing space, including BMW, Bridgestone, Citibank, Danone, EA Sports, Epson, Hyundai, Lacoste, MetLife, MetroPCS, Veuve Clicquot, and ZTE.

Along with Andrew Georgiou, Lagardère Plus will be led by its global consulting team, including Andrew N. Pierce, Global President; Jonathan Isaac, Chief Strategy Officer; Kern Egan, President, Americas; Tim Frith, Head of Consulting in the U.K.; Hervé Bodinier, Executive General Manager in France; Olaf Bauer, Managing Director in Germany; and Malcolm Thorpe, Vice President, Business Development in Singapore.

As part of its effort to explore strategic acquisitions in key global markets, it has acquired Brave, a London-based agency with an impressive track record in developing and delivering creative campaigns for global brands including Amazon Prime, Brown Forman, and Greenpeace.