Biolage Professional Hair Spa has officially announced a major partnership with actress and activist Pamela Anderson, marking a significant milestone in the brand’s history.
The Cécred x BeyGood Fund expands its impact in year two, allocating $500,000 in grants and scholarships to support the stylists, entrepreneurs, and visionaries driving the beauty industry forward.
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.
At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its groundbreaking partnership with South Korean eyewear company Gentle Monster. This marks the first step in a revolutionary collaboration for AI smart eyewear with Android XR. The strategic partnership is a leap forward in the fusion of fashion and technology, positioning Gentle Monster as the pioneer in developing AI-powered smart eyewear using Android XR, Google’s extended reality platform.
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.
Fashion meets innovation as brands embrace AI-powered Digital Product Passports (DPP) for greater transparency and sustainability. Now, shoppers can scan a QR code and uncover the full story behind their favourite pieces, where they come from, how they’re made, and their circular potential.
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
Apple is enhancing iOS accessibility with new features, including live captions and improved braille tools, ensuring a more inclusive experience for all users.
In the heart of Bahrain, Mamushka Bakery and Afternoon Tea is more than just a destination for exquisite teas and treats—an experience steeped in tradition, comfort, and refined elegance. At the core of this brand is the name “Mamushka,” meaning “little mother,” a symbol of care and nurture that permeates every aspect of its identity, from branding to packaging.
Baidu’s latest expansion with PostAuto introduces autonomous robotaxis to Switzerland, marking a milestone in driverless mobility beyond China.
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, ‘Gaming in the Sky’, onboard a commercial aircraft. The ground-breaking event was powered by next-generation Starlink connectivity and took place on 11 May 2025 during a flight from Doha to London.
Paris Hilton unveils Parívie, a breakthrough skincare collection powered by exclusive inPHinite Youth Technology. Designed for the modern lifestyle, Parívie merges high-performance formulas with effortless self-care, ensuring radiant, resilient skin.
