This American lingerie giant brand seeks an Amazon partnership like other big names in the market. By taking a big leap into Amazon’s huge selling marketplace, Victoria’s Secret is now a part of this huge umbrella.
Moreover, this partnership will not only be in terms of better customer outreach but also bring diverse product categories. Now, with Amazon, customers can get lingerie, swimwear, nightwear, and loungewear.
Previously, Victoria’s Secret UK and other branches have considered this partnership for endorsing its beauty products, such as Victoria’s Secret bombshell perfume and
Victoria’s Secret Coconut Passion. As of now, this collaboration will boost its fashion items on Amazon to more than 4000.
As a result of this scheme, many products are available for ‘Try Before You Buy.’ Following this, you can ensure a perfect size before making a purchase.
Victoria Secrets chief growth officer Greg Unis admires this collaboration, “We are thrilled to be expanding our relationship with Amazon. Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion and it remains a natural extension of our owned channels.”
Amazon Fashion president Muge Erdirik Dogan added: “One of our missions at Amazon Fashion is to create shopping experiences that connect customers with brands they love. Adding a wide assortment of lingerie and apparel from Victoria’s Secret to our stores has been a seamless progression of our work together.”
Interestingly, it’s for the first time that a lingerie brand’s apparels are available to North America through this retail partnership. Moreover, through this new milestone, customers can avail of free prime delivery.
However, this competitive landscape will exert pressure on Victoria Secrets, as Amazon is selling the products at commodity rates. Thereby, giving only 26% share to the brand.