Beloved Comic Character to be Featured in BOBS from Skechers Charity Footwear Line
Global footwear company, Skechers USA, today unveiled a plan that it will introduce a collection within the BOBS from Skechers division featuring the massively popular Garfield character—star of the world’s most widely syndicated comic strip.
The new line for women will include an assortment of comfortable BOBS styles with designs that utilise Garfield as well as his canine sidekick, Odie.
“We are thrilled to be introducing Garfield—possibly the most famous cat on the planet—to our BOBS collection. Thanks to our efforts saving the lives of dogs and cats, pet lovers have been drawn to BOBS. And now with the help of global pop-culture icon Garfield, we are reaching a broader fanbase and generating more important awareness for the needs of sheltered dogs and cats everywhere,” said Michael Greenberg, President of SKECHERS.
Launched by cartoonist, Jim Davis, on 19 June, 1978 and adored by fans around the globe, the Garfield comic strip appears in 2,100 newspapers, is translated into 42 languages, and is read by over 220 million people every day.
With books, television series, feature films and more expanding the character’s reach for 40 years, the Mondays-hating feline continues to be massively popular with 16.2 million likes and 15.7 million followers on Facebook alone.
The BOBS for Dogs campaign partners with Best Friends Animal Society—a US animal welfare organisation dedicated exclusively to eradicating the deaths of about two million dogs and cats every year in America’s shelters.
For each pair of specially packaged BOBS sold in the US, US $0.25/£0.18 is donated to the organisation to help save the lives of dogs and cats in America’s shelters. The brand has committed to donating at least US $3 million/£2.16 million to the organisation for the promotion, its biggest cause marketing partnership to date.
The Garfield collection from BOBS by the brand for women will be initially available in select brand retail stores across the United States and Canada and on the brand’s website.
Availability will expand to third-party retail partners and around the globe for back-to-school season later this year.
Products in the line will be designed, developed and marketed through a multi-year licensing partnership between the brand and Garfield licensing manager, Paws, Inc.
The brand recently won Ladies Brand of the Year at 2018 Footwear Industry Awards.