Brand’s Growth Allows Skechers to Be One of the Most In-Demand Brands in the UK
Skechers USA has been named Ladies Brand of the Year and Leader in Customer Service at the 2018 Footwear Industry Awards last week. The Company also received recognition as highly commended Footwear Brand of the Year and Fashion Brand of the Year.
“It is a privilege to be honoured with Ladies Brand of the Year for a second year running and Leader in Customer Service for the first time. These acknowledgments are the result of hardwork and devotion of our team in the UK and in the USA, allowing us to sit amongst the top leaders in the footwear industry.
“Our gratitude extends to our supportive retail partners who together, continue to elevate our brand and highlight the growing appeal for trend right comfort in the footwear market year after year,” said Peter Youell, Managing Director of Skechers UK and Ireland.
“Thanks to our international business, we were able to produce yet another solid year, with annual sales setting a new record of US $4.16 billion/£3 billion. The brand’s continuous growth has allowed the brand to be one of the most in-demand footwear and apparel brands in the UK for nearly a quarter of a century,” said Marvin Bernstein, Managing Partner of Skechers S.à.r.l.
The brand has been honoured with numerous Footwear Industry Awards, including Brand of the Year in 2015, 2016, and 2017.
The brand offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division for elite athletes and sports enthusiasts.
Celebrity product endorsees for the brand’s collections include chart-topping singer Camila Cabello, actress Kelly Brook, and boxing great Sugar Ray Leonard. The Company’s Skechers Performance Division ambassadors include elite marathon champion Meb, as well as a team of pro golfers that include Scotland’s Colin Montgomerie.
