News Archives | World Branding Forum

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Ogilvy Public Relations has launched The Boutique @ Ogilvy, a speciality division that provides communications strategy for retail, fashion and e-commerce clients, while helping brands...

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Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...

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Industry News

Paul Marciano Names Guess? CEO Victor Herrero as Successor

Anisha Kapoor

July 15, 2015

Paul Marciano, Co-Founder and Chief Executive Officer of Guess? Inc., has announced that Victor Herrero will be his successor and new CEO of Guess?, Inc....

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Industry News

Vivian Yin Appointed CEO of FremantleMedia China

Anisha Kapoor

July 14, 2015

FremantleMedia, one of the largest creators and producers of television brands in the world, today announced the appointment of Vivian Yin as CEO, FremantleMedia China....

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News Technology

52 Percent of all Smartphone Shoppers in the U.S. Use iOS 8

Thomas Ng

July 14, 2015

Operating Platform also Generated 56% of all Smartphone Revenue in Q2 2015 In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according...

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Branding Featured News

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Olivia Pearce

July 14, 2015

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...

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Advertising Featured News

Nielsen to Launch Digital Ad Ratings in Seven Markets across Asia and Latin America

Joshua Hughes

July 14, 2015

Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...

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Moët Hennessy Celebrates as its Properties are Listed on UNESCO’s World Heritage List

Olivia Pearce

July 13, 2015

Among the Distinguished Sites, Clos Des Lambrays in Burgundy and Seven Belonging to Champagne Maisons Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot and Ruinart...

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Campaigns Featured News Videos

VIDEO: Coca-Cola Drops Logo in Ramadan Campaign for the Middle East

Olivia Pearce

July 10, 2015

Labeless Cans Aims To Tackle Prejudice During Ramadan Coca-Cola Middle East is promoting a world without labels during the holy month of Ramadan by abandoning...

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...