The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers
American payment business brand, Barclaycard US, has extended its co-branded credit card agreement with incumbent online and mobile travel partner, under which it issues the priceline.com rewards Visa card. The offering caters primarily to the leisure traveller market segment.
“Since 2009, priceline.com has been one of our fastest-growing travel portfolios. We share a mutual commitment to providing great value and service to our customers. We look forward to building on our shared success,” said Ann-Marie Archino, Director of Travel and Entertainment Partnerships of Barclaycard US.
The product lets users earn rewards points on transactions made for online vacation deals as well as purchases like gas and groceries. Imposing no annual fee, the card works on the premise of rewarding customers for each dollar spent. The points are exchangeable for statement credits, gift cards, and merchandise beginning at $25.
“We were excited to advise priceline.com in developing its next generation credit card programme and appreciated the creativity and true spirit of partnership that both Barclaycard US and Visa displayed in structuring the new agreement,” said Steve Serra, Director, Partnerships of Auriemma Consulting Group.
