The ‘Casual Friday’ inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live
Long-time denim giant, Wrangler Jeans, has established a partnership with ESPN analyst David Pollack to introduce a ‘Wrangler Jeans Friday’ segment. A series of clips featuring the former NFL line-backer is set to air across the network’s College Football Live with the final episode scheduled for 4 December 2015.
“Jeans have always been the classic casual Friday staple. We want to bring new energy to the experience with Wrangler Advanced Comfort jeans. Designed with four-way flex technology that moves with you, they offer a new level of comfort for men,” said Craig Errington, Vice President of Marketing of Wrangler Jeans.
Fans of the brand will be able to follow online updates leading up to the finale via the hashtag #WranglerJeansFriday. Viewers are encouraged to put on their Advanced Comfort jeans on the actual day while tuning in to the programme as a show of support for the casual feel movement.