News Archives | World Branding Forum

Read Time:2 Minute, 0 Second

The food giant is set to penetrate three new markets including Italy, Paraguay, and Canada across which 49 new outlets will feature American-based fast food...

Read Time:2 Minute, 12 Second

Q2 App-timises Laundry Services for Busy Londoners

Olivia Pearce

October 23, 2015October 23, 2015

The new company has rolled out an app to activate round-the-clock service which subscribers can manage at their convenience online Dry cleaning business, Q2 Smart...

Read Time:2 Minute, 5 Second

Advertising Featured News

Vision 7 Names Digital Creative Director for Camp Playa

Joshua Hughes

October 23, 2015October 23, 2015

As its new creative head, the marketing and product design veteran is responsible for continually evolving the agency’s creative vision Camp Playa, the new integrated communications...

Read Time:1 Minute, 2 Second

Branding Featured News

Worldhotels Checks The Lalit in to India

Deborah Joy Peter

October 23, 2015October 23, 2015

The four locations aim to illuminate bespoke experiences which complement the local charms encapsulated throughout each property Solidifying its Asia Pacific expansion, Worldhotels, has added...

Read Time:1 Minute, 19 Second

Verifone Redefines Point of Sale with Engage

Thomas Ng

October 23, 2015October 23, 2015

Its purpose is to offer merchants, acquirers, and service providers elevated experiences and protect against escalating security threats Commerce solutions provider, Verifone, has rolled out a new...

Read Time:2 Minute, 0 Second

Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

Read Time:1 Minute, 20 Second

Branding Featured News

W Hotels Worldwide Lands on the Shores of Amsterdam

Deborah Joy Peter

October 22, 2015March 22, 2016

The brand has premiered in the Netherlands with the doors of W Amsterdam now open for business W Hotels Worldwide, which is part of Starwood...

Read Time:1 Minute, 24 Second

Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

Read Time:1 Minute, 18 Second

News Public Relations

The Holmes Report Names Weber Shandwick 2015 Winner

Anisha Kapoor

October 22, 2015October 22, 2015

In the fourth annual list ranking creative excellence in public relations, the firm has clinched the top spot, marking its second first place win Weber Shandwick...

Read Time:1 Minute, 34 Second

Advertising Campaigns Featured News Videos

Dairy Queen Celebrates Fandom with Kingly Treatment

Joshua Hughes

October 21, 2015October 21, 2015

In partnership with Diet Coke, the food giant has launched a nationwide promotional push to reward fans by granting wishes Dairy Queen has partnered with...

Read Time:1 Minute, 53 Second

Barnes & Noble Redefines eReading with GlowLight Plus

Thomas Ng

October 21, 2015October 21, 2015

The ad-free offering marks the launch of the brand’s inaugural water- and dustproof device to cultivate worry-free reading anywhere American bookseller and digital media retailer,...

Read Time:2 Minute, 5 Second

Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...