News Archives | World Branding Forum

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The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...

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News Public Relations

H+K Beefs Up Public Relations in Canada

Anisha Kapoor

January 5, 2016January 5, 2016

The WPP agency plans to acquire the assets of Canadian-based public engagement service, Acertys, to expand its North American business WPP-owned public relations and public...

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Advertising Featured News Videos

Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Verve Mobile Nabs Nokia’s Ollila for Dual Role

Thomas Ng

January 4, 2016January 4, 2016

As General Manager and Chief of Staff, he will work with company lead, Tom Kenney, to grow the innovation team Mobile advertising firm, Verve, has named...

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Marketing News Technology

Accelerize Expands Global Footprint via CAKE

Deborah Joy Peter

January 4, 2016January 4, 2016

Through its digital marketing software division, the firm has added more than 60 new clients across the EMEA, APAC, and LATAM regions Accelerize, through its...

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Advertising Featured News

Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Branding Featured News

Fujifilm Sponsors The Greatest American Road Trip

Olivia Pearce

December 31, 2015December 31, 2015

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Advertising Featured News Social Media

CSN Meets Frisco Fandom with Authentic Fanuary

Deborah Joy Peter

December 31, 2015December 31, 2015

The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016 CSN Bay Area and CSN California, under...

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Featured Marketing News

Red Sun Lights Up with Extremely Nicotine

Anisha Kapoor

December 31, 2015December 31, 2015

Based on consumer feedback, the brand is being promoted as ‘Extremely Nicotine’ across its consumer advertising materials Tobacco-focused plant biotechnology provider, 22nd Century Group, has...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...