The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’
American alcohol brand, Skyy Vodka, has rolled out a fresh variant called Skyy Infusions Coastal Cranberry to add to the festivities surrounding Thanksgiving. The latest addition to its Skyy Infusions line-up, the new release is set to be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’.
The 360-degree marketing effort includes a combination of out-of-home advertising, social media outreach, on- and off-premise activations as well as other activities, all of which call attention not only to SKYY, but also the phenomenon known as ‘the ugly holiday sweater’.
The new product is said to capture the essence of cranberry and completes an alluring aroma and lively taste which is both sweet and tart, giving any cocktail a festive twinkle. For the infusion, rich cranberries grown in Massachusetts are wet-harvested at the peak of flavour across 200 acres of bogs.
The fruit essence is then extracted and infused into SKYY’s premium distilled vodka to create a ‘true-to-fruit’ accent which is complementary to the holiday season. Between now and December, holiday revellers will be pleasantly surprised with familiar everyday sights which have been ‘ugly-holiday-sweater-bombed’.
“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. SKYY Infusions Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” says Umberto Luchini, Vice President of Marketing at Campari America.
SKYY Infusions Coastal Cranberry joins the brand’s extensive portfolio of premium flavours which already entails Citrus, Blood Orange, Pineapple, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Coconut, Dragon Fruit, Cherry, Passion Fruit, and Raspberry.