News Archives | World Branding Forum

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A tie-up involving the Ad council and DreamWorks Animation, NRFC’s latest series of public service advertisements feature footage from Kung Fu Panda 3 The Ad Council...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...

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Campaigns Featured Marketing News Videos

UPS Canada Grants Mum’s Wish with Special Delivery

Anisha Kapoor

December 23, 2015December 23, 2015

The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered UPS Canada has premiered...

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Advertising Featured News Technology Videos

Google Unveils Aardman-Created Christmas Caper

Deborah Joy Peter

December 22, 2015December 22, 2015

Titled Special Delivery, the mobile-friendly execution is viewable via YouTube and is the latest to join the internet giant’s Spotlight Series Adding to its Spotlight...

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Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

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Branding Design Featured News

SGK Appoints Business Development Lead for Americas

Joshua Hughes

December 22, 2015December 22, 2015

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...

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Advertising Marketing News Technology

Sudler & Hennessey Acquires London’s System Analytic

Thomas Ng

December 22, 2015December 22, 2015

Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

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Branding Featured News Social Media Videos

Rimmel Begins Hunt for London Look with Rita Ora

Olivia Pearce

December 21, 2015December 21, 2015

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...

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Branding Design News

Abercrombie & Fitch Sells Fashion Sense to Dubai

Anisha Kapoor

December 21, 2015December 21, 2015

Opening on 26 December 2015, the store’s UAE premiere is pursuant to a joint venture between the brand and Majid Al Futtaim Fashion Abercrombie &...

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Ogilvy PR’s McDonald Nabs Lifetime Fellowship Title

Deborah Joy Peter

December 21, 2015December 21, 2015

The industry honour was afforded her by the International Association for the Measurement and Evaluation of Communications Marion McDonald who is Managing Director, Strategy &...

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Advertising Industry News

Havas Health Appoints Grey’s Gill for H4B London

Joshua Hughes

December 21, 2015December 21, 2015

He will be responsible for spearheading strategic creative work for the network’s clients and the coordination of the agency’s in-house teams Havas Health has named Grey...