The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered
UPS Canada has premiered its first Wishes Delivered video. A key highlight launched in conjunction with the season’s festivities, the clip features the story of a mother being united with her son in time for the holidays, thanks to a pleasant surprised initiated by the brand.
Created to spread goodwill, the overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered. Each tagged wish donates $1 in support of philanthropy and up to $150,000 to one of five charity partners.
The execution records the predicament of a mother named Lori who had been separated from her son, Shane, for nearly two years due to her relocation to Quebec City with her spouse who serves with the Canadian Armed Forces. UPS expensed his country-country travel from Victoria in British Columbia to surprise his mother with a visit.
The unique encounter saw success despite being arranged in the middle of peak season with the company’s volume forecasted to reach more than 630 million package deliveries worldwide. The granted wish was made extra special by the fact that the duo have their birthdays a day apart from each other—on 22 and 23 December.
“Wishes Delivered is about making the holiday season brighter for everyone and we thought shipping Shane to Quebec and sharing their story would inspire us all to spread goodwill,” said Steven Vitale, Director of Communications and Public Relations of UPS Canada.
With Christmas only two days away, the brand will continue to donate $1 for each wish submitted from now until 31 December 2015. People can turn in their wishes online via the UPS website or by using the #WishesDelivered hashtag for entries via Facebook and Twitter.
