This month London-based luxury womenswear brand, Odd Muse, is stepping into Harvey Nichols stores. With a promise to provide timeless fashion and versatile designs, this clothing line will be available from 23rd October.
From the ultimate Odd Muse Pearl dress to Muse Cropped Trench, it has always been a power luxury house for womenswear. Established in 2020, this fashion brand knows how to last forever in your wardrobe.
Hence, with this vision of fast fashion and high-quality garments, Odd Muse has decided to enter Harvey Nichols stores all across the UK.
A hallmark of fashion retailers, standard restaurants, and beauty merchandise, Harvey Nichols has seven stores in the UK and Ireland. Out of seven, there are five major stores in London, Edinburgh, Birmingham, Leeds, and Manchester, and two smaller ones in Bristol and Dublin.
Among them, Harvey Nichols stores in Manchester, Edinburgh, Bristol, Birmingham, and Leeds will house this major Odd Muse launch.
Moreover, Odd Muse’s debut in this luxury store will showcase its resort, bridal, and partywear collection, which will be launched later this month.
Fundamentally, this exclusive display is only offering its core collections in stores. While addressing this pop-up run show, Odd Muse founder, Aimee Smale said: “Not only is this partnership a dream come true, but the pairing of Odd Muse and Harvey Nichols could not be more aligned.
“I am so excited to see the brand’s store presence across the UK and the team are so excited for our first wholesale relationship.”
Thus, with an elevated twist, Odd Muse is ready to minimize the gap between fast fashion and luxury. Available on Harvey Nichols’ first floor, this e-commerce brand is ready for its permanent physical presence in the world of fashion.