To infuse a British soulful voice that resonates well with the iconic Desert Nomad, a first-ever collaboration ties up Clarks Originals and Jorja Smith.
Jorja Smith is a British R&B singer who needs no definite introduction. A recipient of the 2018 Brit Critics’ Choice Award, a prominent artist nominated for a Grammy Award in the category of Best New Artist in 2019, and an English singer-songwriter who has recorded a number of songs with big names.
Therefore, a person who has garnered fame in the music industry in such a short time could be no less than the best option for this campaign. So not only will her high profile boost consumer interest in the brand, but her auro of being a pop enthusiast fits well in this collaboration.
Clarks Originals X Jorja Smith: Infusing Musical Footprints
Under the creative influence of a new sensational voice, Clarks Originals brings forth a brand-new silhouette. This Jorja Smith edition presents a new mule variant. Moreover, this debut collaboration integrates an iconic stitch-down construction. Within this classic series, Sciarada’s EVOLO suede upper has a compostable thread in its making. On the other hand, the entire ensemble settles upon a black crepe sole.
Further, Clarks Originals aims to boost the product’s green edge by creating more sustainable footprints. Additionally, ‘Jorja Smith’ embossed fobs pay tribute to this British singer, and, of course, the brand’s craft.
Fundamentally, this take on the Desert Nomad with its laid-back look represents Jorja Smith’s effortless style. While marking classic evolution, the brand imprints two co-branded logos showcasing the Clark Originals and Jorja Smith joint venture. Moreover, you can get this pair of shoes with two sets of laces; black and white with silver aglets and the other one with silver aglets on black.
Along with its natural pebble crepe sole, this Originals design also comes in a co-branded box. If you want a material guide, here’s a comprehensive list for you;
Also, Jorja’s embossed collection will be available via an online platform from 21 October. However, this availability is restricted to the UK, EU, US, Japan, and China. Moreover, its in-store collection is available in London (Berwick Street), Manchester, Osaka, Tokyo, and Beijing, priced at £160/€190/$190.