Nice Foods, a plant-based champion from Brazil, launched a rebranding campaign designed by FatFaceStudio.
Who is Nice Foods?
Founded in 2020, Nice Foods is a digitally native plant-based food brand based in Curitiba, Brazil.
The brand offers delicious, healthier, and sustainable alternatives for animal-based dairy products. The brand aims to expand and make plant-based food products affordable. Offering recipe solutions that celebrate shared experiences, free from the worry of adverse reactions.
In 2022, Nice Foods initiated a fresh rebranding campaign to fortify its brand positioning.
A Look Inside Nice Foods Rebranding
The new logo captures a spirit of inclusivity, curiosity, and excitement. The typography reflects this modernity with softer serifs, increased breathing room, and a more balanced visual weight, creating a logo that’s both inviting and fresh.
The symbol is a redesign of its original mark, depicting the sun rising at the break of dawn and symbolising new beginnings.
Departing from typical veganism colours, the brand used a palette of blue, light blue and cream. At the same time, the supporting palette consists of eight colours – each with two semitones, divided by-products to represent the characteristics of each food.
Nice Foods caters to vegetarian and vegan individuals who seek a plant-based diet while also cherishing the nostalgic memory of their traditional recipes. In addition, it’s intended for those with lactose and, or gluten intolerances, as well as individuals concerned about health and, or sustainability.
As mentioned by Packaging of The World, as Nice Foods holds the crown for offering concentrated plant-based dairy in Brazil, their latest packaging reflects that innovative spirit. It’s playful, informative, and just plain likeable.
Nice Foods: Better Connection, Community Building
Not only that, Nice Foods goes beyond the packaging. Knowing that plant-based living can feel overwhelming, the brand makes it easy. They offer a treasure trove of online resources like delicious recipes, helpful tips, and clever tricks. Aimed to guide consumers through using their products and unlock the delicious world of plant-based cooking.
Through this, the brand not only offers consumers good products but also builds a community and connection. The brand proves that a plant-based diet can be exciting, delicious, and perfect for anyone looking for a positive change.
Revitalising Plant-based Diet
Nice Foods’ rebranding efforts have revitalised its image and reinforced its commitment to providing accessible, innovative, plant-based food options.
Through strategic initiatives and a renewed brand identity, Nice Foods is poised to continue positively impacting the culinary landscape, ensuring everyone can enjoy delicious and wholesome meals without compromising taste or values.
