Industry Archives | World Branding Forum

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The championship sneakers of the NBA star establish a new global auction record for game-worn sneakers. A collection of Air Jordan sneakers worn by Michael...

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Featured General Industry News

Universal Music and TikTok Unable to Reach New Licensing Deal

Nurul Rustam

February 2, 2024February 2, 2024

Universal Music considers to withdraw its songs from TikTok amidst a dispute over payment negotiations The largest record label group, Universal Music, has released a...

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Industry News Technology

PayPal to Lay Off 2,500 Jobs Amidst Competition

Jordan

February 2, 2024June 3, 2024

PayPal Holdings, plans to cut about 2,500 jobs, or 9% of its global workforce, this year. The statement was revealed via a letter to staff from CEO Alex Chriss.

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Branding Campaigns Featured Industry News

Porsche Unveils its Second All-Electric Vehicle, Porsche Macan

Nurul Rustam

January 29, 2024January 29, 2024

The second Porsche electric vehicle perfectly combines fast performance with everyday driving efficiency. The renowned German automaker Porsche, reveals its second-ever model of an all-electric...

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Industry News

Zardun Ushers in a New Era of Luxury Ecotourism in Saudi Arabia

Jordan

January 29, 2024June 3, 2024

Saudi Arabia marks a significant leap forward in luxury ecotourism with the announcement of Zardun, an exclusive sanctuary resort developed by NEOM.

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Featured General Industry News

PureHealth Completes Acquisition of UK’s Largest Private Healthcare Group

Jordan

January 19, 2024June 3, 2024

PureHealth, the Middle East’s healthcare group announced the company has completed its strategic acquisition of Circle Health Group.

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Advertising Branding Featured Industry News

Nike Outshines John Lewis as UK’s Top Online Brand

Maheen Fatima

January 16, 2024

In recent data analysis by Salience Search Marketing, Nike has emerged as the predominant brand in the e-commerce sector. Further, it is overtaking the stalwart...

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Advertising Featured General Industry News

Mr. Bubble’s Gummy Bears Splash in the Bubble Bath

Maheen Fatima

January 7, 2024

Mr. Bubble is celebrating National Bubble Bath Day on January 8th, owned by Village Company. This time Mr. Bubble, inspired by gummy bears, announced the...

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Industry News

Mercedes-Benz to Build Luxury Residential Skyscraper in Dubai

Jordan

January 4, 2024April 18, 2024

Luxury automotive company Mercedes-Benz is building its first residential tower in Dubai. The groundbreaking project, dubbed Mercedes-Benz Places, is the company's first real-estate branded project...

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Advertising Campaigns Featured Industry News

Shiseido Expands Prestige Skincare via Dr Dennis Gross Acquisition

Maheen Fatima

January 4, 2024

The arrival of the acquisition of Dr Dennis Gross by Shiseido marks a significant move within the beauty industry! Japanese beauty giant Shiseido's Americas branch...

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Industry News

Australia’s First Hyatt House Hotel to Open in 2025

Ashley Ooi

January 3, 2024January 5, 2024

Well-equipped and suitable for short- and long-term stays, Australia’s first Hyatt House Hotel will open in South Melbourne in 2025. According to an official press...

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Advertising Featured General Industry News

Nike appoints Jason Mayden as Chief Design Officer for Jordan Brand

Maheen Fatima

December 27, 2023

Nike welcomes back Jason Mayden, former President of Fear of God Athletics, to assume the role of Chief Design Officer for the Jordan brand. Mayden,...