It’s time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede’s LemLem. This potential shift to a creative fusion will exhibit the latter’s signature designs and PUMA’s innovative vision under a single platform.
Moreover, the PUMA x LemLem collaboration will upscale your autumn styling, colliding with the world of sports and fashion. Central to this iconic collab, one can notice a fine amalgam of LemLem’s vibrant colours and PUMA’s premium performance.
Speaking on the initiative, Erin Longin, General Manager of the Run/Train unit at PUMA, said, “By combining LemLem’s unique designs, vibrant patterns, and PUMA’s expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness journey.”
PUMA x LemLem: Bringing Premium Performance and Innovative Vision
Following this incredible fusion, both brands unite to produce the PWR XX Nitro Shoes, Oversized Fleece Hoodies, Waist Bags, Low Impact Bras, HW 7/8 Tight, and other notable products. Thus, spanning apparel and footwear, the two brands offer a captivating blend of geometric prints and abstract textures.
While showcasing a commitment to sustainability, the collection strives to produce eco-conscious products. As a result, both practised to incorporate at least 20% recycled material for the product range.
Since its origins in 2007, LemLem has taken responsibility for preserving its ancestral African culture. Designed in New York and manufactured in Ethiopia, each product will remind you of a historical event.
Moreover, before putting a vibrant twist on athleisure staples with PUMA, LemLem has collaborated with notable brands over the years. From its exclusive blend with H&M to emerging as a supportive partner of Joe Fresh, the brand has maintained its symbol of perfection and uniqueness.
Founded in 1948, PUMA is a sought-after hub for footwear, apparel, and accessories. Previous collaborations include names like BMW, Dunkin’, Santa Cruz, Rhuigi Clyde Sneakers, and Vogue.
With an emphasis on bringing high tech to high fashion, these 29 exclusive products will provide unique daily styles. Hence, the classic remix of streetwear and incredible designs will vouch for the success of this partnership.