Marketing Archives | World Branding Forum

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Today, Primark unveiled a refreshed brand identity alongside the launch of its new summer collection and campaign, VIVA Summer. This new brand world was created...

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Branding General Marketing

Mandarin Oriental Unveils Luxury Urban Retreat in Central Rome

Nurul Rustam

May 20, 2024May 20, 2024

The Mandarin Oriental Hotel Group is thrilled to announce the development of an extraordinary luxury property in the heart of Rome, set to open in...

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General Marketing News

Luxury Retail Expansion Decelerates Globally, APAC and NYC Remain Focal Points

Nurul Rustam

May 16, 2024May 16, 2024

Last year, the global opening of luxury stores declined by 13%. However, various regions defied this trend as brands diversified their strategies and intensified their...

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Branding Campaigns Featured General Marketing

Charlotte Tilbury Debuts Fragrance Pop-Up in London

Nurul Rustam

May 14, 2024May 14, 2024

Charlotte Tilbury, the renowned beauty brand, is marking the launch of its first fragrance collection with a vibrant pop-up event in London. What's more, the...

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Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

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General Industry Marketing News

AstraZeneca Ends Production of Covid-19 Vaccine Due to Declining Demand

Nurul Rustam

May 9, 2024May 9, 2024

AstraZeneca is retracting its Covid-19 vaccine after being in the market in less than four years following its launch in the UK. This decision comes...

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Branding Design Featured General Marketing

Jacquemus Expands: Wedding Line & New Paris Offices Unveiled

Nurul Rustam

May 8, 2024May 8, 2024

French designer Simon Porte Jacquemus is immersed in a flurry of activity across various fronts, from a chic restaurant in Saint-Tropez to a captivating wedding...

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Branding Fashion Marketing

Azazie, the Leading DTC Bridal Brand, Debuts Exclusive Showroom

Jordan

May 3, 2024August 16, 2024

Azazie, the renowned online wedding retailer, has launched Azazie Studio, a groundbreaking concept to redefine real-life wedding and formal experiences.

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Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

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Fashion Featured Marketing

Bag Charms, the 2024 Hottest Style Trend: Everything You Need to Know

Jordan

May 2, 2024August 16, 2024

In 2024, bag charms surged in popularity, becoming a must-have item for fashion-forward individuals. Here’s everything you need to know about this hottest style trend:

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Featured General Marketing News

Starbucks Stock Price Falls 12% After Weak Earnings, Downgraded Forecast

Nurul Rustam

May 1, 2024May 2, 2024

On Tuesday 30th April, Starbucks announced quarterly earnings and revenue below expectations, driven by an unexpected drop in same-store sales. Additionally, the coffee chain reduced...