Marketing Archives | World Branding Forum

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Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Branding Marketing News Technology

Stay Calm as Calm Partners With Spotify

Ashley Ooi

July 20, 2023

Wellness is now just a podcast away, as leading meditation mobile app, Calm, has teamed up with global digital music streamer Spotify. The Calm and...

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Branding General Marketing News

Søstrene Grene to Launch 100 UK Stores in Expansion Plan

Maheen Fatima

July 20, 2023

Retail chain Søstrene Grene's ambitious expansion drive hopes to open 100 UK stores across the country before the end of 2023. Established in 2016, the...

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Branding Marketing News Sport

Barcode Announces Victor Wembanyama As Latest Brand Partner

Ashley Ooi

July 19, 2023

Plant-based fitness beverage, Barcode, has announced the latest face of its brand – basketball star Victor Wembanyama. This is the athlete’s first non-shoe endorsement deal,...

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Featured General Marketing News

Under Armour Showcases First Women’s Football Boots

Maheen Fatima

July 17, 2023July 18, 2023

Integrating UA Flow Synchronicity, Under Armour takes a distinctive stance in designing women's football boots to combat her rhythm and speed. As the FIFA Women's World...

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Branding Marketing News Technology

7-Eleven Celebrates 96th Anniversary With Free Slurpees And More

Ashley Ooi

July 13, 2023

The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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General Marketing Technology

Dior’s Sneakers Unveil Digital Twins and NFT Integration

Maheen Fatima

July 13, 2023

Dior's sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification. The French luxury house Dior...

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Branding Marketing News

Coles Supermarkets Enters Malaysia Market Through Jaya Grocer

Ashley Ooi

July 13, 2023

Coles Supermarkets, the leading Australian retailer, has made its grand debut in Malaysia with Jaya Grocer. The exclusive collaboration between the two supermarket retailers will...

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Advertising Branding Marketing News Technology Videos

Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection

Ashley Ooi

July 12, 2023

Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the...

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Marketing News

Virgin Wines and WH Smith Announce Travel Partnership

Ashley Ooi

July 11, 2023July 11, 2023

Virgin Wines, an online wine retailer established by Sir Richard Branson’s Virgin Group, has announced its partnership with travel retailer, WH Smith Travel. The collaboration...

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Branding Marketing News

OMEGA Celebrates 75th Seamaster Anniversary With New Collection

Ashley Ooi

July 10, 2023

OMEGA, the Swiss luxury watch brand, celebrated the 75th anniversary of its Seamaster line with a new collection – the Seamaster in Summer Blue. Based...

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Marketing News

Compose Coffee Expands Chain to Singapore

Ashley Ooi

July 7, 2023

Compose Coffee, one of South Korea’s leading and most popular coffee chains, is expanding its caffeine powers to Singapore. Coming soon to Suntec City, the...