Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton...

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

Glossier moves into TV

Glossier, a hugely popular American make-up brand have moved in on TV advertising for their latest marketing campaign.  Using ‘real’ people, including fans of the...

Sears Canada Revamps Brand and Retail Concept

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined...

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

Forever21 and H&M Conquer Fast-Fashion Social Media

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

Eurostar – You See More When You Don’t Fly

Eurostar has launched a new campaign to move away from generic travel advertising.  In the latest campaign, the key message is ‘You see more when...

Wonderful Pistachios “Sometimes, Naked Is Better” Campaign Is a Head-Turner

First-Ever Marketing Campaign by Wonderful Pistachios for Its No Shells Brand Uses Nude Figure to Make a Point Wonderful Pistachios, an American snack brand, launched...

UGG Unveils Do Nothing Starring Tom Brady

The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots. UGG has created a fall...

Listerine Puts Ready Tabs Where the Mouth Is

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

Red Sun Lights Up with Extremely Nicotine

Based on consumer feedback, the brand is being promoted as ‘Extremely Nicotine’ across its consumer advertising materials Tobacco-focused plant biotechnology provider, 22nd Century Group, has...

Silk Soymilk brand teams up with Michael Phelps and Aly Raisman

Silk Soymilk partners with elite athletes and announces donation of 1.5 million meals to Feeding America Silk Soymilk, America's plant-based beverage brand, has announced it...

New Marketing Campaign Introduces All-New 2019 Honda Insight

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Casio reveals its latest release in collaboration with Rui Hachimura

Casio reveals its latest release in collaboration with Rui Hachimura

Rui Hachimura becomes the first basketball player to ever receive a signature collaboration with Casio Casio Computer Co., Ltd. has announced the release of the...
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