Featured Archives | World Branding Forum

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By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

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Campaigns Featured News

FrieslandCampina Asia’s Drink.Move.BeStrong Nutrition Campaign Wins At Best CSR Practices Awards

Olivia Pearce

August 12, 2015

FrieslandCampina, one of the world's biggest dairy companies, was crowned the winner for Best Use of CSR Practices in FMCG at the 5th Best CSR...

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Campaigns Featured News

Hearts On Fire Launches “Ignite Something” Brand Platform Targeting Millennial Consumers

Joshua Hughes

August 11, 2015

Global Diamond Jewellery Brand Looks to Disrupt a Traditional Luxury Industry Hearts On Fire, who owns the trademark "The World's Most Perfectly Cut Diamond", has...

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Featured Industry News

Carl’s Jr. Enters India Market; Opens First Restaurant

Anisha Kapoor

August 10, 2015

New Delhi-based Carl’s Jr. will showcase vegetarian menu options, beer on tap and a soft beverages bar Carl’s Jr., the premium American burger chain, has...

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Branding Featured News

Virgin America Celebrates 8 Years Of Flying In Style

Olivia Pearce

August 7, 2015

Airline Marks its 8th Birthday with a Fare Sale to Thank Loyal Flyers, a Special Proclamation by the Mayor of San Francisco and "Virgin America...

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Branding Featured News

Nexen Tire Signs Official Partnership with Manchester City Football Club

Anisha Kapoor

August 7, 2015

Brand hope to accelerate its European market expansion; Will execute various marketing activities by utilising home stadium advertising and players' portrait rights Nexen Tire, a...

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Branding Featured News

Seiko Opens First “Seiko Premium Boutique” in Ginza, Tokyo, with Wang Leehom

Olivia Pearce

August 6, 2015

The boutique is the first shop to carry Seiko's three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza...

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Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Branding Featured News

Tagline Guru Releases Survey of 2016 U.S. Presidential Campaign Slogans

Joshua Hughes

August 4, 2015

Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...