Featured Archives | World Branding Forum

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New Delhi-based Carl’s Jr. will showcase vegetarian menu options, beer on tap and a soft beverages bar Carl’s Jr., the premium American burger chain, has...

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Branding Featured News

Virgin America Celebrates 8 Years Of Flying In Style

Olivia Pearce

August 7, 2015

Airline Marks its 8th Birthday with a Fare Sale to Thank Loyal Flyers, a Special Proclamation by the Mayor of San Francisco and "Virgin America...

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Branding Featured News

Nexen Tire Signs Official Partnership with Manchester City Football Club

Anisha Kapoor

August 7, 2015

Brand hope to accelerate its European market expansion; Will execute various marketing activities by utilising home stadium advertising and players' portrait rights Nexen Tire, a...

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Branding Featured News

Seiko Opens First “Seiko Premium Boutique” in Ginza, Tokyo, with Wang Leehom

Olivia Pearce

August 6, 2015

The boutique is the first shop to carry Seiko's three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza...

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Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Branding Featured News

Tagline Guru Releases Survey of 2016 U.S. Presidential Campaign Slogans

Joshua Hughes

August 4, 2015

Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

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Campaigns Featured News Videos

New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

Joshua Hughes

July 30, 2015

New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...