FrieslandCampina, one of the world’s biggest dairy companies, was crowned the winner for Best Use of CSR Practices in FMCG at the 5th Best CSR Practices Awards 2015 ceremony held in Singapore
The award recognises corporate sustainability and responsibility programmes that have made a meaningful and positive impact on the communities and environment in which they operate.
In a tough competition against strong contenders in the same category, FrieslandCampina’s flagship Drink.Move.BeStrong nutrition advocacy campaign, which helps shape healthy lifestyles across communities in the region, won over the judges for its strategic brilliance in matching its CSR programme to organisational goals, and for its approach in reaching and engaging stakeholders.
“I am proud that FrieslandCampina’s efforts in combating the double burden of malnutrition and addressing nutrition security in Southeast Asia have once again been granted recognition by our peers and industry partners. We have always believed in the strength of collaborating with multiple stakeholders to achieve our ambitious CSR targets and this award, our second win this year for our Drink.Move.BeStrong campaign, is a testimony to the commitment of FrieslandCampina and its partners to improving the health and well-being of consumers in the region. We look forward to rolling out our plans to further expand the reach of Drink.Move.BeStrong across Southeast Asia throughout 2015,” said Piet Hilarides, Chief Operating Officer Consumer Products Asia, FrieslandCampina.
Drink.Move.Be Strong was devised as a call-to-action to encourage children in Southeast Asia to lead healthier and more active lifestyles which is especially critical when there is a rising trend of both under and over nutrition among children. Since its launch in 2014, the campaign has reached out to more than 68 million people in Southeast Asia through strong collaborations with multiple stakeholders including schools, parents, national and local governments, retailers, media and Junior NBA. The growing campaign currently runs in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
The 5th Best CSR Practices Awards 2015 is presented by CMO Asia and this year’s awards attracted more than 450 nominations from organisations across the region.