Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand
When most people want to launch a new brand, they look at a launch date, have an event, invite the media, prepare speeches, and if they have the budget, they might invite a celebrity to attend. If one has no budget, you might be able to do it online and hope for the best.
Cristiano Ronaldo on the other hand, is no ordinary person. When the Real Madrid superstar wanted to tell the world about his new brand, he launched it online with a video.
When you have over 105 million fans on Facebook, it seems like the perfect platform to execute this.
People are going to think that I’m crazy!#LIVELIFELOUDClick here to check out my new brand at ebay.com/roc
Posted by Cristiano Ronaldo on Monday, 3 August 2015
The result? 32 million views, 1.4 million likes, over 130,000 comments and more than 900,000 shares on Facebook, and this is just under 24 hours. Few brands can match this.
As for the brand itself, ROC has launched its online store on eBay. Products, which are premium headphones and speakers that the brand describes as “the pinnacle of both style and sound”, are not yet available but can be pre-ordered.
https://www.youtube.com/watch?v=ciV2Ocv9bow
You can find out more about the brand in the video below.
https://www.youtube.com/watch?v=TBxtysFuvPs
