The boutique is the first shop to carry Seiko’s three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza shopping district
Shinji Hattori, President & CEO of Seiko Watch Corporation, along with Seiko’s brand ambassador in Asia Wang Leehom officially announced the inauguration of the world’s first “Seiko Premium Boutique” on 29 July in Tokyo.
The boutique is the first shop to carry Seiko’s three luxury brands exclusively; Grand Seiko, Credor and Galante, and is situated in the high-end Ginza shopping district. Wang Leehom is a famous Chinese-American singer and actor and has been Seiko’s brand ambassador since 2011.
Seiko was founded in1881 by Kintarō Hattori, and the first watches produced under the Seiko brand appeared in 1924. In 1969, the brand produced the world’s first commercial quartz wristwatch, the Astron.
After a ribbon-cutting ceremony with Hattori at the boutique, Wang Leehom stepped into the brand-new store as the first customer and enjoyed Seiko’s very special products displayed there, including Credor Spring Drive Minute Repeater which retails at 33,000,000 yen/£170,000/US$265,000.
He has later attended a press conference which was held at Wako, a famous landmark speciality store owned by Seiko in the heart of Ginza.
“Showcasing our prestigious collections, this boutique will offer a true window to the Seiko world and visitors will experience the uniqueness of Seiko’s craftsmanship and Japanese hospitality,” Hattori said at the press conference.
“It is my great honour to have a chance to attend this festive occasion in the centre of Tokyo. I was deeply impressed with Seiko’s masterpieces such as Credor Minute Repeater. They are true culmination of legendary Japanese craftsmanship and cutting-edge technologies,” said Wang Leehom.
The press conference was also attended by Seiko’s top six master craftsmen, and the masterpieces elaborately hand-crafted by these craftsmen are to be displayed at the boutique. There will also be special occasions to demonstrate their award-winning skills at the boutique in the future.
Seiko’s other brand ambassador include rising star of Russian athletics, Darya Klishina, and the world’s leading tennis player, Novak Djokovic.
