Featured Archives | World Branding Forum

Read Time:1 Minute, 4 Second

The agency has named Gordon Domlija CEO for China. He replaces Christian Guinot who is pursuing other opportunities within the group MEC has named Gordon...

Read Time:2 Minute, 13 Second

Brydge Goes Big with Mini Launch for the iPad

Thomas Ng

November 12, 2015November 12, 2015

Engineered to integrate with an on-the-go lifestyle, the latest lightweight addition is designed to work in tandem with the iPad mini 1, 2, and 3...

Read Time:3 Minute, 6 Second

Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

Read Time:1 Minute, 19 Second

Advertising Featured News

MRM//McCann Names Chief Creative Officer for East

Joshua Hughes

November 12, 2015November 12, 2015

Sung Chang exits his ECD position at Akqa to assume the new role, bringing with him 18 years in advertising, digital, and design Former Executive...

Read Time:1 Minute, 23 Second

Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

Read Time:2 Minute, 48 Second

Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

Read Time:1 Minute, 12 Second

Branding Design Featured News

Oaktree Strengthens Digital Branch with New Website

Deborah Joy Peter

November 11, 2015November 11, 2015

The redesigned portal boasts expanded content, an enriched interface, and easy access to its asset management platform Global investment company, Oaktree Capital Group, has officially...

Read Time:2 Minute, 1 Second

Branding Campaigns Featured News Videos

H&M is Happy and Merry with Katy Perry Campaign

Olivia Pearce

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

Read Time:1 Minute, 50 Second

Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

Read Time:1 Minute, 12 Second

Advertising Campaigns Featured News

Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

Read Time:1 Minute, 28 Second

Campaigns Featured Marketing News Videos

Temptations Evokes Christmas Cheer with #SaySorry

Deborah Joy Peter

November 9, 2015November 9, 2015

The effort runs on the premise that while people think dressing their cats up as Santa’s little helpers is funny, the cats themselves don’t Pet...

Read Time:2 Minute, 7 Second

Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...