Featured Archives | World Branding Forum

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Sung Chang exits his ECD position at Akqa to assume the new role, bringing with him 18 years in advertising, digital, and design Former Executive...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Branding Design Featured News

Oaktree Strengthens Digital Branch with New Website

Deborah Joy Peter

November 11, 2015November 11, 2015

The redesigned portal boasts expanded content, an enriched interface, and easy access to its asset management platform Global investment company, Oaktree Capital Group, has officially...

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Branding Campaigns Featured News Videos

H&M is Happy and Merry with Katy Perry Campaign

Olivia Pearce

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

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Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

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Advertising Campaigns Featured News

Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

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Campaigns Featured Marketing News Videos

Temptations Evokes Christmas Cheer with #SaySorry

Deborah Joy Peter

November 9, 2015November 9, 2015

The effort runs on the premise that while people think dressing their cats up as Santa’s little helpers is funny, the cats themselves don’t Pet...

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Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

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Advertising Featured Industry News

Lesser and Norman Fill Regional CEO Roles at GroupM

Joshua Hughes

November 6, 2015November 6, 2015

The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...

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Advertising Campaigns Featured News Technology Videos

Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...