Featured Archives | World Branding Forum

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From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...

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Godiva Displays Affection for Valentine’s with Longoria

Thomas Ng

February 4, 2016February 4, 2016

Adding a personal touch, the Telenovela actress and Executive Producer will surprise people she loves with her own version of PDGs Godiva has launched a...

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Super Bowl Debuts Pilot Apartment Industry Push

Anisha Kapoor

February 3, 2016February 3, 2016

The Apartments.com spot stars Jeff Goldblum and rolls out on 7 February 2016 to also feature a surprise appearance by Lil Wayne Online property listings...

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Branding Campaigns Featured News Videos

Kia Appoints Walken to #AddPizzazz to New Optima

Olivia Pearce

February 3, 2016February 3, 2016

Dubbed Walken Closet, the spot is a campaign centrepiece spotlighting the 2016 Optima as a vibrant alternative for an inspiring ride Kia Motors America has...

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Budweiser Uncaps Mirren to Drive Home Safety

Joshua Hughes

February 3, 2016June 13, 2023

The Super Bowl 50 push will feature two spots whilst rallying the support of the Hollywood actress to carry its message of safety across Budweiser has...

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Foot Locker Starts February with Hart and Green

Deborah Joy Peter

February 3, 2016February 3, 2016

The campaign’s spots were developed by BBDO and together the pair launch the marque’s annual February marketing campaign American speciality athletic retailer, Foot Locker, has unveiled...

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H&M Kicks It with Beckham for 2016 Modern Essentials

Joshua Hughes

February 2, 2016February 2, 2016

Shot on the streets of Lisbon, the brand’s new spot depicts how the style icon realises that everyone takes to emulating his fashion sense H&M...

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Branding Campaigns Featured News Videos

Heinz Adds Flavour with #MeettheKetchups Push

Olivia Pearce

February 2, 2016February 2, 2016

Featuring its latest spot, Wiener Stampede, the roll-out marks the launch of the new campaign introducing the entire Heinz’s family Heinz is returning to the...

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Grey Names Luckin Chief Creative Officer for Africa

Thomas Ng

February 2, 2016February 2, 2016

She will oversee creative product and work closely with ECD Glenn Jeffery and CDs, Francois Du Preez and Charlene Oliver Grey Africa has appointed Fran...

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MINI Drives Defiance for the Big Clubman Score

Joshua Hughes

February 1, 2016February 1, 2016

Titled Defy Labels, the advertisement is rooted in the fact that everything is labelled, but how those labels are handled is what matters MINI USA...

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Foresters Financial Makes Love Happen for Valentine’s

Olivia Pearce

February 1, 2016February 1, 2016

The new push aims to educate families on the benefits of life insurance and highlights how nearly a third of households have no coverage Foresters Financial Services...

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Branding Campaigns Featured News Videos

LG Debuts Pilot Super Bowl Push Starring Neeson

Deborah Joy Peter

February 1, 2016February 1, 2016

It focuses on how the brand brings future-forward home entertainment innovations to viewers with its latest OLED TV technology LG Electronics has released its pilot...