Branding Archives | World Branding Forum

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More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...

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Branding Marketing News Technology

The Reader’s Digest Association Rewrites History with New Name

Thomas Ng

September 28, 2015September 28, 2015

A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be...

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Branding Featured News

Ekocycle Adds Six to Harrods’ Shop-in-Shop Collection

Olivia Pearce

September 25, 2015September 26, 2015

The Coca-Cola Company in partnership with will.i.am and Harrods grows Ekocycle extension, introducing a new product ranges from six additional designers Ekocycle has added six...

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Branding News

Renewed Air Canada Tie-Up with Amadeus Takes Flight

Anisha Kapoor

September 25, 2015June 13, 2023

The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...

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Advertising Campaigns Featured News

The Luxury Collection Launches $700 Million Global Campaign

Joshua Hughes

September 24, 2015

The Luxury Collection, part of Starwood Hotels & Resorts, has kick-started a multi-million dollar ad push across its worldwide markets The Luxury Collection, under Starwood Hotels...

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Branding Featured News

Harlequin Pours Wine with Vintage Wine Estates Rendezvous

Olivia Pearce

September 24, 2015September 26, 2015

Partnering with Vintage Wine Estates, the publishing juggernaut ventures into wine for the first time to unveil new collection dubbed ‘Vintages by Harlequin’ Women books publisher,...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Advertising Campaigns Featured News

Roberto Coin Unveils Brand Ambassador for 2015 Campaign

Joshua Hughes

September 23, 2015September 23, 2015

Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections International Italian...

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Branding News Technology

Skol Gets High with Most Valuable Brand Ranking

Thomas Ng

September 23, 2015September 23, 2015

The Brazilian competitor beats out former champion Corona with a 20% rise in brand value that translates to $8.5 billion in currency terms Brazil’s Skol has emerged...

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Branding Campaigns Featured News Videos

Honda Powers Dreams with All-New Paper Commercial

Olivia Pearce

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Branding Design Featured News

St. Regis Marries Style to Locality with Marchesa Collaboration

Joshua Hughes

September 22, 2015September 22, 2015

The partnership between St. Regis Hotels & Resorts and Marchesa outlines Starwood’s commitment to signature wedding experiences for its global clientele Starwood Hotels & Resorts luxury...

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Branding Campaigns Featured News Videos

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

September 21, 2015September 21, 2015

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...