Branding Archives | World Branding Forum

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The effort runs on the premise that while people think dressing their cats up as Santa’s little helpers is funny, the cats themselves don’t Pet...

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Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

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Advertising Campaigns Featured News Technology Videos

Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...

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Branding Featured News Videos

Greyhound Ignites Digital Overhaul to Reinvent Service

Olivia Pearce

November 5, 2015November 5, 2015

Sporting a fresh, modern design and rich content, the online portal also offers simple navigation to enhance the consumer experience North American intercity bus company, Greyhound,...

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Advertising Campaigns Featured News Social Media Videos

Honest Beauty and Alba Get Real with #LetsBeHonest

Joshua Hughes

November 5, 2015November 5, 2015

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

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Branding Industry News

Cannes Lions Debuts Lions Entertainment for 2016

Anisha Kapoor

November 5, 2015November 5, 2015

The Festival will leverage the new platform to award Entertainment Lions and Entertainment Lions for Music Cannes Lions has introduced Lions Entertainment, a new stream...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

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Branding Campaigns Featured News Videos

Nissan Kicks It with ESPN in True Heisman Style

Olivia Pearce

November 4, 2015November 4, 2015

The new broadcast ads titled, Too Much, Slide, and Plus One, are slated to air on the eve of New Year’s during the semi-final games...

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Advertising Campaigns Featured News Videos

Motel 6 Unlocks Brand to North American Transformation

Joshua Hughes

November 3, 2015November 3, 2015

The hospitality chain has launched a multi-million dollar campaign to unveil a brand new look and feel targeting the US and Canada North American economy...

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Branding Featured News

Lexus Flexes Motorsports Muscle with F Performance Racing Partnership

Olivia Pearce

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...