Kids Foot Locker Plays with the Big Boys

Shining the spotlight on the brand’s new releases, the ‘Week of Greatness’ initiative includes a 30-second spot starring Stephen Curry

Kids Foot Locker has rolled out its ‘Week of Greatness’ campaign for which the main component is a 30-second spot starring NBA star, Stephen Curry. Beginning 21 November 2015, the effort shines the spotlight on the brand’s most anticipated sneaker and gear releases which have debuted at stores nationwide.

The marque is part of New York based speciality athletic retailer Foot Locker. In the commercial titled Just Like the Pros, the athlete appears on the sidelines as a group of kids finish playing a pick-up basketball game. Decked out in the latest Under Armour gear from Kids Foot Locker, they tell him they’re interested in being just like the pros.

Curry doesn’t realise how similar they want to be until he’s hit with evasive answers when posed with light-hearted questions. In addition to the spot, the basketballer was chosen to grace the cover of Kid Foot Locker’s Book of Greatness, a complimentary limited addition inspirational book of quotes from hero athletes.

The spots were created by BBDO. In fact, the promotional push features premium releases from top brands such as Under Armour, Nike, Jordan, adidas, and more. Fans are encouraged to visit the brand’s release calendar for a complete schedule of new releases.

“This is a great way to kick off ‘Week of Greatness,’ our biggest week, showcasing the brand new premium sneakers, apparel and gear that will be available during the holiday season,” said Stacy Cunningham, Executive Vice President of Marketing of Foot Locker.