Branding Archives | World Branding Forum

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The push aims to raise awareness surrounding the gift card and reaffirm why the brand’s offering is the perfect gift for book lovers WPP media...

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Advertising Campaigns Featured News Videos

Barnes & Noble Greets Readers with Singing Christmas Card

Deborah Joy Peter

November 13, 2015November 13, 2015

The brand has unveiled an ad push featuring Tony Bennett and Lady Gaga themed You Never Know Who You’ll Meet at Barnes & Noble Globally-positioned book...

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Advertising Campaigns Featured News Videos

Nissan Delivers on NCV Promise with the Tough Guys

Joshua Hughes

November 13, 2015November 13, 2015

The carmaker has launched a push featuring a short film titled The Delivery and TV icons Mickey Rourke, Carl Weathers, and more In an effort to promote...

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Branding Industry News

TBWA\Chiat\Day LA Names Cabaysa MD for Gatorade

Olivia Pearce

November 13, 2015November 13, 2015

The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda TBWA\Chiat\Day LA has...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Branding Design Featured News

Oaktree Strengthens Digital Branch with New Website

Deborah Joy Peter

November 11, 2015November 11, 2015

The redesigned portal boasts expanded content, an enriched interface, and easy access to its asset management platform Global investment company, Oaktree Capital Group, has officially...

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Branding Campaigns Featured News Videos

H&M is Happy and Merry with Katy Perry Campaign

Olivia Pearce

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

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Advertising Campaigns Featured News Videos

Air Wick Refreshes Old Memories in New Homes

Joshua Hughes

November 10, 2015June 13, 2023

The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

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Advertising Campaigns Featured News

Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...