Branding Archives | World Branding Forum

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Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

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Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

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Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

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Branding Campaigns Featured News

Tous Names Paltrow Tender Stories Nº4 Brand Ambassador

Deborah Joy Peter

December 16, 2015December 16, 2015

January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear International jewellery giant, Tous, has...

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Branding Campaigns Featured News Videos

Bridgestone Drives NHL Sports Sponsorship

Olivia Pearce

December 16, 2015December 16, 2015

The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...

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Branding Design Featured News

Hilton Unveils Bournemouth Property in the UK

Thomas Ng

December 16, 2015December 16, 2015

The establishment is touted for its British architectural influence and panoramic views of the coast and surrounding seaside town The latest property to launch under...

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Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

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Branding Featured News Videos

Merriam-Webster Unveils 2015’s Words of the Year

Deborah Joy Peter

December 15, 2015December 15, 2015

The announcement marks the first time the dictionary publisher has elected a suffix, –ism, to the list to reflect the striking commonality its highest-ranking words shared this year...

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Branding Featured News Videos

Sports Illustrated Serves Williams with SOTY Title

Olivia Pearce

December 14, 2015December 14, 2015

It recognises her three major title wins and completion of the Serena Slam; she has won three Grand Slams since the 2014 U.S. Open Time’s Sports Illustrated has...

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Branding Featured News Technology

Etihad Airways Lands Cognizant Digital Deal

Thomas Ng

December 14, 2015December 14, 2015

The three-year partnership will help the airline define digital strategy and reimagine the guest experience across the group National United Arab Emirates aviation giant, Etihad...

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Branding Design Featured News

British Airways Elevates Exclusivity with New Carrier

Olivia Pearce

December 11, 2015June 13, 2023

With the new Boeing 787-9 Dreamliner, three additional weekly flights will be introduced between Heathrow and Shanghai from 20 February 2016 British Airways has added...

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Branding Featured News

Ascend Scales Up with Fresh Caribbean Addition

Deborah Joy Peter

December 11, 2015December 11, 2015

Choice Hotels has expanded its Caribbean footprint by launching a new location called the Opus Hotel in Guyana’s Georgetown The Ascend Hotel Collection, a brand...