Branding Archives | World Branding Forum

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An opulent holiday hideaway, the 50-storey luxury property features 272 guestrooms and suites as well as 42 serviced apartments Shangri-La Hotel Doha in West Bay...

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Branding Campaigns Featured News Videos

Pepsi Excites the Big Leagues with #BlueCard Push

Olivia Pearce

February 23, 2016February 23, 2016

Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

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Branding Campaigns Featured News Videos

Stouffer’s Serves Brand Push Fresh from the Oven

Deborah Joy Peter

February 23, 2016February 23, 2016

The exercise endeavours to take consumers back to the deep roots and high standards established by founder, Mrs. Stouffer, in 1924 Frozen entrée provider, Stouffer’s,...

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Branding Campaigns Featured News

Bruno Magli Signs On Lucy Liu for US Comeback

Olivia Pearce

February 22, 2016February 22, 2016

The brand ambassador appointment by parent company, Marquee Brands, signifies the return of Bruno Magli to the American market Luxury Italian designer, Bruno Magli, has...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Branding Campaigns Featured News

Pulsar Captures Life in Real Time with Joey Logano

Olivia Pearce

February 19, 2016February 19, 2016

The iconic sports car driver has been signed on as the franchise’s first brand ambassador for its Life. In Real Time. movement Pulsar, a division...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...

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Branding Featured News Technology

Domino’s Beefs Up Digital Lineup with Apple Watch

Olivia Pearce

February 17, 2016February 17, 2016

Last month, the brand offered its customers in the United Kingdom access to the Easy Order app via the Apple Watch platform Domino's has introduced...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...