Adidas is offering a way to give back and say thank you to all those heroes who never stopped moving for us
For weeks countless frontline workers stepped up, took charge and made a difference. Now, through the #HomeTeamHero Challenge, Adidas, a winner of the World Branding Awards, is offering a way to give back and say thank you to all those heroes who never stopped moving for us.
A virtual sporting event, the #HomeTeamHeroChallenge is an open invitation to the brands’ teammates around the world to rally and dedicate their workouts for good. From 29 May – 7 June, for every hour of tracked activity, Adidas will donate US$1/£0.84 to the COVID-19 Solidarity Response Fund for the World Health Organisation(WHO), with the goal of reaching one million hours.
Bringing together the Adidas global community of athletes to take part, the challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and the brands own suite of performance platforms – Adidas Running and Adidas Training – which will also house an extended selection of Guided Workouts led by top athletes such as FC Bayern’s David Alaba, Ultrarunner Sabrina Stanley and Wales’ rugby star George North.
The result of this collective effort is the creation of a global digital sports event, where everyone is invited to participate to help reach the one-million-hour goal, making all minutes matter, regardless of sport, discipline, ability level or current stage of lockdown.
“Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to the essential workers who were there for us in a time of need. This is our chance to be there for those who kept us moving,” said, Scott Zalaznik, Senior Vice President of Digital, Adidas.
This challenge is part of the brands’ ongoing efforts to help ensure relief is distributed to where it’s needed most, having produced hundreds of thousands of face shields for US healthcare workers in collaboration with Carbon, making a direct €3 million/£2.6 million donation & further donating €2/£1.79 for every item over €20/£17.92 purchased online to the COVID-19 Solidarity Response Fund for the World Health Organization, and ongoing provision of masks to medical communities in South Korea, Europe and the United States.